Skills targeted
Discover the content of the training courses and the objectives that will allow you to quickly develop your skills and shine in your career.
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Reach for the stars with
7 skills to acquire
SDR (Sales Development Representative)
The SDR role is the essential gateway to tech and complex sales. This module teaches students to become true prospecting machines, qualify leads (both inbound and outbound), and generate interest among decision-makers. They will master modern social selling tools, automation, and information retrieval techniques to effectively fuel the sales funnel, in both the French and American markets.
Cold Calling (Telephone Prospecting)
Picking up the phone without a safety net remains a formidable but highly profitable art. This intensive module shatters the myth of the stressful cold call, transforming it into a powerful conversion tool. Students will learn to structure a compelling pitch in under 30 seconds, capture a prospect's immediate attention, bypass gatekeepers, and handle objections with ease to secure qualified appointments every time.
PPG (Pipeline Generation)
No pipeline, no sales. This module teaches the science of creating and managing a steady stream of sales opportunities. Students will learn how to plan their daily prospecting activities, analyze their conversion rates, and anticipate their results. The goal: to acquire the discipline needed to maintain an activity level aligned with their revenue targets.
Coaching
Technical skill isn't everything: attitude and adaptability make all the difference when dealing with clients. Through this interactive module, students benefit from personalized support focused on direct feedback and real-world scenarios (role-playing, negotiation simulations). It's the ideal environment to identify their strengths, address their areas of difficulty in real time, and develop the resilience essential for sales careers.
Mentoring
Beyond technical skills, a successful sales career requires vision and strategy. This module connects students to the realities of the field and the cultural norms of the French and American markets. Designed as a macro-level experience sharing tool, it helps them build their professional network, navigate corporate culture (particularly startups and unicorns), and manage their long-term career plan.
ISV (Independent Software Vendors) & Vendors
In the world of B2B and cloud computing, you rarely sell alone. This module deciphers the workings of independent software vendors (ISVs) and major technology providers (AWS, Microsoft, Salesforce, etc.). Students will learn to understand the value chain of these players, position their own offering within their catalog, and collaborate effectively with their sales teams to maximize their visibility.
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